{"id":10761,"date":"2023-12-08T17:00:00","date_gmt":"2023-12-08T17:00:00","guid":{"rendered":"https:\/\/mapmetrics.org\/?p=10761"},"modified":"2024-02-07T22:36:04","modified_gmt":"2024-02-07T22:36:04","slug":"mapmetrics-and-the-rise-of-data-driven-navigation","status":"publish","type":"post","link":"https:\/\/mapmetrics.org\/vi\/blog\/mapmetrics-va-su-noi-len-cua-dieu-huong-du-lieu\/","title":{"rendered":"MapMetrics v\u00e0 S\u1ef1 N\u1ed5i L\u00ean c\u1ee7a \u0110i\u1ec1u H\u01b0\u1edbng D\u1eef Li\u1ec7u"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi li\u00ean k\u1ebft c\u1ef1c k\u1ef3 ng\u00e0y nay, \u1ee9ng d\u1ee5ng \u0111\u1ecbnh v\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu, d\u1eabn d\u1eaft ch\u00fang ta qua c\u00e1c v\u00f9ng \u0111\u1ea5t xa l\u1ea1, gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng qua n\u00fat giao th\u00f4ng v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng vi\u00ean ng\u1ecdc \u1ea9n sau nh\u1eefng chuy\u1ebfn \u0111i. Nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y kh\u00f4ng ch\u1ec9 c\u00e1ch m\u1ea1ng h\u00f3a tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a ch\u00fang ta m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t l\u0129nh v\u1ef1c kinh doanh th\u1ecbnh v\u01b0\u1ee3ng, t\u1ea1o ra h\u00e0ng t\u1ef7 \u0111\u00f4 la doanh thu h\u00e0ng n\u0103m.<\/p>\n\n\n\n

M\u1ed9t C\u1ea3nh Quan Sinh L\u1eddi: Th\u1ecb Tr\u01b0\u1eddng \u1ee8ng D\u1ee5ng \u0110\u1ecbnh V\u1ecb To\u00e0n C\u1ea7u<\/strong><\/h2>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng \u0111i\u1ec1u h\u01b0\u1edbng to\u00e0n c\u1ea7u \u0111ang m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3, do nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 c\u1eadp nh\u1eadt th\u00f4ng tin giao th\u00f4ng th\u1eddi gian th\u1ef1c, t\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn \u0111\u01b0\u1eddng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed. Theo Navigant Research<\/a> \u0110\u1ebfn n\u0103m 2023, d\u1ef1 ki\u1ebfn th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111\u1ea1t m\u1ee9c \u1ea5n t\u01b0\u1ee3ng 36.6 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2028, m\u1edf r\u1ed9ng v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u1ebft h\u1ee3p \u0111\u00e1ng k\u1ec3 (CAGR) l\u00e0 14.8%. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 n\u00e0y \u0111\u01b0\u1ee3c quy cho vi\u1ec7c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 s\u1ef1 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o \u1ee9ng d\u1ee5ng \u0111i\u1ec1u h\u01b0\u1edbng cho c\u00e1c nhi\u1ec7m v\u1ee5 h\u00e0ng ng\u00e0y, t\u1eeb \u0111i l\u1ea1i \u0111\u1ebfn du l\u1ecbch v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m m\u1edbi.<\/p>\n\n\n\n

MapMetrics: C\u00e1ch M\u1ea1ng H\u00f3a \u0110i\u1ec1u H\u01b0\u1edbng v\u1edbi D\u1eef Li\u1ec7u<\/strong><\/h2>\n\n\n\n

Trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9ng n\u00e0y, MapMetrics n\u1ed5i b\u1eadt nh\u01b0 m\u1ed9t ng\u01b0\u1eddi ti\u00ean phong trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng d\u1eef li\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, gi\u00fap n\u00f3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1 nh\u00e2n v\u00e0 th\u00f4ng minh cho ng\u01b0\u1eddi d\u00f9ng. Gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t duy nh\u1ea5t c\u1ee7a MapMetrics n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 d\u1eef li\u1ec7u giao th\u00f4ng th\u1eddi gian th\u1ef1c, thu\u1eadt to\u00e1n t\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn \u0111\u01b0\u1eddng v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft d\u1ef1a tr\u00ean v\u1ecb tr\u00ed, bi\u1ebfn \u0111\u1ed5i \u0111i\u1ec1u h\u01b0\u1edbng t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 ch\u1ec9 d\u1ef1a tr\u00ean b\u1ea3n \u0111\u1ed3 th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

Ngu\u1ed3n thu nh\u1eadp: Ti\u1ec1n t\u1ec7 h\u00f3a c\u00e1i nh\u00ecn v\u1ec1 \u0111i\u1ec1u h\u01b0\u1edbng<\/strong><\/h2>\n\n\n\n

MapMetrics t\u1ea1o ra doanh thu th\u00f4ng qua m\u00f4 h\u00ecnh doanh thu \u0111a d\u1ea1ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0111ang thay \u0111\u1ed5i c\u1ee7a c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p. C\u00e1c ngu\u1ed3n thu nh\u1eadp ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n

    \n
  1. Qu\u1ea3ng c\u00e1o:<\/strong> MapMetrics \u0111\u01b0\u1ee3c \u0111\u1eb7t m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ecbnh h\u01b0\u1edbng<\/a> d\u1ef1a tr\u00ean v\u1ecb tr\u00ed, h\u00e0nh vi v\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng qu\u1ea5y r\u1ed1i. ph\u01b0\u01a1ng ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a n\u00e0y t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong khi t\u1ea1o ra doanh thu cho c\u00f4ng ty.<\/li>\n\n\n\n
  2. B\u00e1n h\u00e0ng API B\u1ea3n \u0111\u1ed3:<\/strong> MapMetrics khai th\u00e1c kho d\u1eef li\u1ec7u \u0111\u1ecba l\u00fd r\u1ed9ng l\u1edbn c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch b\u00e1n b\u1ea3n \u0111\u1ed3 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng<\/a> (APIs) cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u00edch h\u1ee3p b\u1ea3n \u0111\u1ed3 v\u00e0o \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. Nh\u1eefng API n\u00e0y cung c\u1ea5p cho doanh nghi\u1ec7p d\u1eef li\u1ec7u giao th\u00f4ng th\u1eddi gian th\u1ef1c, t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean v\u1ecb tr\u00ed v\u00e0 c\u00e1c l\u1edbp ph\u1ee7 b\u1ea3n \u0111\u1ed3 chi ti\u1ebft, gi\u00fap h\u1ecd n\u00e2ng cao s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n
  3. C\u1ea5p Ph\u00e9p D\u1eef Li\u1ec7u:<\/strong> MapMetrics c\u1ea5p gi\u1ea5y ph\u00e9p d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh cho c\u00e1c doanh nghi\u1ec7p nh\u01b0 c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00f4ng ty qu\u1ea3n l\u00fd \u0111\u1ed9i xe v\u00e0 c\u00e1c c\u01a1 quan v\u1eadn t\u1ea3i. D\u1eef li\u1ec7u qu\u00fd b\u00e1u n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t \u0111\u1ecbnh tuy\u1ebfn, t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd \u0111\u1ed9i xe v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n

    Quy\u1ec1n S\u1edf H\u1eefu v\u00e0 Ph\u1ea7n Th\u01b0\u1edfng D\u1eef Li\u1ec7u Do C\u1ed9ng \u0110\u1ed3ng \u0110\u1ecbnh H\u00ecnh<\/strong><\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    MapMetrics n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u01b0u ti\u00ean quy\u1ec1n s\u1edf h\u1eefu d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a>C\u00f4ng ty thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch \u1ea9n danh, \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7. Ngo\u00e0i ra, MapMetrics ph\u1ea7n th\u01b0\u1edfng<\/a> \u0111\u1ec1n b\u00f9 cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh cho nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng qua m\u1ed9t h\u1ec7 th\u1ed1ng kinh t\u1ebf token \u0111\u1ed9c \u0111\u00e1o. B\u1eb1ng c\u00e1ch tham gia v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, ng\u01b0\u1eddi d\u00f9ng ki\u1ebfm \u0111\u01b0\u1ee3c token $MMAP, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 m\u1edf kh\u00f3a c\u00e1c t\u00ednh n\u0103ng cao c\u1ea5p, giao d\u1ecbch tr\u00ean m\u1ed9t s\u00e0n giao d\u1ecbch, ho\u1eb7c th\u1eadm ch\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 sinh th\u00e1i c\u1ee7a MapMetrics. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed5i m\u1edbi n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, khuy\u1ebfn kh\u00edch \u0111\u00f3ng g\u00f3p d\u1eef li\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y tinh th\u1ea7n s\u1edf h\u1eefu v\u00e0 c\u1ed9ng \u0111\u1ed3ng trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng MapMetrics.<\/p>\n\n\n\n

    K\u1ebft lu\u1eadn: M\u1ed9t Cu\u1ed9c C\u00e1ch M\u1ea1ng D\u1eabn D\u1eaft B\u1edfi D\u1eef Li\u1ec7u<\/strong><\/h2>\n\n\n\n

    MapMetrics \u0111ang \u0111\u1ee9ng \u1edf h\u00e0ng \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111i\u1ec1u h\u01b0\u1edbng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, bi\u1ebfn \u0111\u1ed5i \u0111i\u1ec1u h\u01b0\u1edbng t\u1eeb m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ee5 \u0111\u1ed9ng th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a d\u1eef li\u1ec7u \u0111ang m\u1edf \u0111\u01b0\u1eddng cho m\u1ed9t t\u01b0\u01a1ng lai n\u01a1i c\u00e1c \u1ee9ng d\u1ee5ng \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 xoay quanh b\u1ea3n \u0111\u1ed3 m\u00e0 c\u00f2n xoay quanh c\u00e1i nh\u00ecn c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1ecbnh tuy\u1ebfn d\u1ef1 \u0111o\u00e1n v\u00e0 t\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta. Khi MapMetrics ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng, n\u00f3 s\u1eb5n s\u00e0ng c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec1u h\u01b0\u1edbng, l\u00e0m cho n\u00f3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3, th\u00f4ng minh v\u00e0 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>","protected":false},"excerpt":{"rendered":"

    In today’s hyperconnected world, navigation apps have become indispensable tools, guiding us through unfamiliar territories, navigating traffic congestion, and uncovering hidden gems along our journeys. These apps have not only revolutionized our travel experiences but have also emerged as a thriving business sector, generating billions of dollars in revenue annually. A Lucrative Landscape: The Global […]<\/p>","protected":false},"author":8,"featured_media":10763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[130,134,111,127],"class_list":["post-10761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techtalk","tag-data","tag-privacy","tag-tech","tag-web3"],"_links":{"self":[{"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/posts\/10761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/comments?post=10761"}],"version-history":[{"count":3,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/posts\/10761\/revisions"}],"predecessor-version":[{"id":14891,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/posts\/10761\/revisions\/14891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/media\/10763"}],"wp:attachment":[{"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/media?parent=10761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/categories?post=10761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mapmetrics.org\/vi\/wp-json\/wp\/v2\/tags?post=10761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}